Atelier Sherida Kuffour is a multi-disciplinary design studio based in Zürich and Amsterdam operating within branding, publishing and spatial design.

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New African Woman Magazine

2016
As the Art Director and Head of Design for one of Africa's largest professional magazines, I was responsible for visually capturing New African Woman's spontaneous, intelligent and dynamic content. Starting with a fresh redesign of the magazine and events such as the New African Woman Forum, I reconsidered the publication's colour palette, tone of voice, typography and grid structure. I completed twelve bi-monthly issues for New African Woman, directing photoshoots for print and online, preparing the publication for print, artworking, editing and correcting texts submitted by journalists worldwide.