Sherida Kuffour Atelier – Multi-disciplinary Design Practice based in Amsterdam and Zurich

Spatial

BKW Mühleberg Visitor Centre

2021

Client:
BKW Mühleberg

Discipline:
Signage and wayfinding, Exhibition design and curation

Specification:
Address Viktoriaplatz 2 3013 Bern Switzerland

The Swiss nuclear power plant (KKM) was officially switched off in December 2019 after 47 years of service. To commemorate this event and the people who worked there, my team and I at Habegger AG produced a visitor centre. As the design expert for this project, I developed signage systems and curated the exhibition's overall feel. The result was an interactive information centre that guides visitors through the power plant's impressive history and exciting future. BKW Mühleberg opened the visitor centre on 22 August 2020 and is open for visitors.

EditorialIllustration

Slay in Your Lane: The Journal

2020

Client:
Harper Collins Publishers

Discipline:
Book design, Illustration, Typesetting

Specification:
192 Pages 203 x 153 x 15 mm

Having designed the widely recognised cover of 'Slay in Your Lane: The Black Girl Bible', I was asked to create its follow-up book, yet this time, leading the entire publication from visual concept to typesetting, illustration and print production. 'Slay in your lane: The Journal' is an activity book packed full of practical exercises, worksheets, questionnaires and actionable tips to help black women get ahead in everything from relationships to starting a successful side hustle, building a personal brand, knowing your worth at work, finances, self-care, and health.

“This book is a gift for anyone who wants to better understand what Black women and girls are up against―and the tremendous resources they draw upon as they make their way in the world”

_{^{Sheryl Sandberg, COO of Facebook and founder of LeanIn.Org and OptionB.Org}}

^{_{Selected Press:}}

Bustle: Slay In Your Lane’s Authors Discuss Why Their Book Needed A Sequel
Vogue: The Must-Read Book Empowering Young Black Women
Refinery29: Slay In Your Lane Is More Than A Book, It’s A Movement – & It’s Not Going Anywhere
Elle Magazine: Need To Spark Change In Your Life? The Slay In Your Lane Power-Duo Are Here To Help
The Guardian: How to be a black woman and succeed: two friends who have written the manual
MelanMag: Why Slay In Your Lane is the ‘Black Girl Bible’ we’ve all been waiting for

_{^{Illustrated Chapter Openers}}

^{_{Selected Portraits: Solange Knowles / Yomi Adegoke & Elizabeth Uviebinené / Malorie Blackman / Dr. Anne-Marie Imafidon}}

“It’ll take you out of your comfort zone and ask you to take a real look at your priorities, toxic friendships, work-life balance and more. You’ll come out feeling better about most things because of it”

_{^{Refinery 29}}

Writing

Brave New Lit.

Visit Project

Client:
Sherida Kuffour

Discipline:
Publishing

Specification:
148 × 210 mm 90 pages

(1) Reflections on contemporary reading + writing cultures and (2) explorations of literary rituals, habits and relationalities (3) within fiction, speculative fiction and poetry.

Branding

School of Commons

2020

Client:
ZhDK (Zurich University of the Arts)

Discipline:
Branding

Specification:
Concept, visual identity, brand development

School of Commons is a community-based initiative based at ZhDK that aims to decentralise and diversify knowledge. Its founders asked me to create a flexible and accessible visual identity. I designed a grid system reminiscent of elementary school textbooks often used in the West. Using this shared visual memory, my objective was for people to recognise these grids from their schoolbooks and remember the feeling of colouring outside the lines or the tension of wanting to stay within the lines.

I created a flexible grid system with playfulness in mind, hoping that designers would feel compelled to break it. This grid aimed to create a backdrop to which its users may feel empowered to make other collateral such as letterheads, event posts, leaflets, and more, breaking, exploring and experimenting with the structure I’ve set in place.

The logo is used primarily in two ways, the abbreviated version SOC and the extended version used for all other official documents. I crafted the SOC logo on the principle of slow reading culture. For this reason, both ends of the logo are cropped to convey the sense that the work and conversations in the School of Commons extend beyond the page.

Illustration

Ava Women

2019

Client:
Ava Women

Discipline:
Illustration

Specification:
Illustration, Art Direction, Infographics

As a Senior Visual Designer at swiss startup Ava Women, my main responsibilities were vast and included art directing internal photoshoots, concepting and designing print materials including signage, booth design and brochures as well as creating illustrations and infographics for Ava’s blog, social media channels as well as email newsletters. Shown here are select illustrations that aim to make the brand recognisable and consistent.